At Wizards of the Coast, we connect people around the world through play and imagination. From our genre defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

We are seeking a Digital Marketing Manager to lead all aspects of our web strategy to increase player engagement and conversion. You should have experience in web marketing that includes: strategy, campaign management, product page development, user experience (UX), user interface (UI), testing (A/B, multivariate), and tracking and reporting results with an understanding of excellent data visualization.

What You'll Do:

  • Own front-end conversion and engagement focused web projects — from gathering of requirements, design and development, to testing, launch, and support of multi-variate pages.
  • Champion the player experience – from developing and implementing testing strategies to identifying trends and insights in performance data that allow for constant improvement to our web presence.
  • Collaborate with internal teams and leading vendor relationships to deliver innovative website solutions that achieve business goals and raise the bar for player experiences.
  • Help to define guiding principles for the ecosystem and player pathing – questioning the status quo, encouraging teams to push the boundaries of what’s possible, and ensuring sophisticated journeys and workflows are translated into simple, elegant player experiences.
  • Craft new things and taking pride in delivering innovative, functional, and fabulous player experiences.

What You'll Bring:

  • 4+ years of progressive responsibility in a web marketing role.
  • 2+ years of outstanding track record in product page strategy and website UX/UI.
  • 2+ years of web development project management experience.
  • Detailed understanding of front-end technologies (HTML/CSS/JS/CMS) to help advise design and interaction decisions.
  • Understanding of taxonomy development and its relationship to search, SEO, and content strategy.
  • Record of outstanding execution and experience running, developing, or launching a medium to sophisticated website.
  • Skilled in building strategic plans and technical roadmaps that will deliver an efficient and effective design.
  • Playing games is in your DNA!
  • A data-informed approach to problem solving.
  • A player first mind set.

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

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