{"absolute_url":"https://job-boards.greenhouse.io/wpp/jobs/8710100002","data_compliance":[{"type":"gdpr","requires_consent":false,"requires_processing_consent":false,"requires_retention_consent":false,"retention_period":null,"demographic_data_consent_applies":false}],"internal_job_id":6480922002,"location":{"name":"Tokyo, Japan"},"metadata":null,"id":8710100002,"updated_at":"2026-08-20T20:06:06-04:00","requisition_id":"11226","title":"VML \u0026 Ogilvy | Digital Partner Marketing Manager","company_name":"WPP","first_published":"2026-08-20T20:06:06-04:00","language":"en","application_deadline":null,"content":"\u0026lt;div class=\u0026quot;content-intro\u0026quot;\u0026gt;\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;WPP is the trusted growth partner for the world’s leading brands.\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;br\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;br\u0026gt;\u0026lt;strong\u0026gt;We work with the world\u0026#39;s most valuable brands and have global reach across 100+ markets, with deep local expertise.\u0026lt;/strong\u0026gt;\u0026lt;br\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;br\u0026gt;\u0026lt;strong\u0026gt;Our people are the key to our success. We\u0026#39;re committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;br\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;br\u0026gt;\u0026lt;strong\u0026gt;For more information, visit \u0026lt;a href=\u0026quot;https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwpp.com%2F\u0026amp;amp;data=05%7C02%7CErica.Durr%40wpp.com%7C9bf4566a65bc46a48ac008de749116ea%7C150b5e663d884dee83f6ed149b727a00%7C0%7C0%7C639076363668176216%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C\u0026amp;amp;sdata=Q9juosud56XGLThSFZ1NpPZd6FXpJPxV74OeRZWoh%2B4%3D\u0026amp;amp;reserved=0\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;WPP.com.\u0026lt;/a\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;br\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/div\u0026gt;\u0026lt;p\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Role Overview\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;The Digital Partner Marketing Manager (DPMM) is a partner-facing GTM leader responsible for translating Microsoft priorities into actionable, high-impact partner marketing execution. This role goes beyond campaign delivery. DPMMs act as strategic advisors and GTM orchestrators, enabling partners to build and execute scalable co-marketing plans that drive pipeline, opportunity creation, and measurable business outcomes. DPMMs operate within a global, data-driven operating model, leveraging structured frameworks, dashboards, and repeatable motions to deliver consistent impact across a portfolio of partners.\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Key Responsibilities\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1. Partner GTM Strategy \u0026amp;amp; Planning\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Translate Microsoft solution plays and priorities into clear, executable partner GTM plans\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Define target audiences, value proposition, messaging and channel strategy\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Simplify complex partner strategies into focused, outcome-oriented plans\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Align closely with PMMs, PDMs and sales stakeholders on GTM priorities\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;---\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2. Campaign Activation \u0026amp;amp; Execution\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Guide partners to launch and execute campaigns quickly using available assets and programs\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Support end-to-end campaign activation (planning → execution → optimization)\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Ensure alignment to Microsoft incentives, programs and Campaign-in-a-Box frameworks\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Drive repeatable execution models across the partner portfolio\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;---\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3. Pipeline \u0026amp;amp; Performance Accountability\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Drive partner activity toward pipeline generation and opportunity creation\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Track performance across funnel metrics (leads, referrals, pipeline)\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Use dashboards and data insights to recommend next best actions\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Ensure campaign impact is measurable and tied to business outcomes\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;---\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4. Partner Relationship \u0026amp;amp; Influence\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Act as a trusted advisor to partner marketing and leadership teams\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Build strong, ongoing relationships with a portfolio of partners (15-20)\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Influence partner priorities without authority, guiding focus toward highest-impact activities\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Lead partner meetings and workshops with confidence and clarity\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;---\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;5. Data-Driven Decision Making\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Use performance data to prioritize partners, campaigns and investments\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Identify risks, gaps and opportunities early and drive course correction\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Translate insights into clear, actionable recommendations\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Ensure consistent use of tracking tools, reporting frameworks and governance processes\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;---\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;6. Scalable Delivery \u0026amp;amp; Operational Excellence\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Manage a portfolio of partners using structured frameworks, templates and playbooks\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Deliver consistent output quality through repeatable processes\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Contribute to a globally standardized operating model with local adaptability\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Maintain strong execution cadence across planning, delivery and reporting cycles\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Success Profile (Critical Capabilities)\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1. Strategic \u0026amp;amp; Commercial Thinker\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Connects partner strengths to market demand and customer needs\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Focuses on pipeline, revenue impact, and business outcomes\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Prioritizes what will drive impact this quarter\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;---\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2. Structured GTM Planner\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Translates strategy into clear, phased GTM plans\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Defines KPIs, audiences and channel mix\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Brings structure without over-complicating\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;---\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3. Digital Marketing Fluent\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Strong understanding of demand generation across channels\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Understands funnel mechanics (awareness → conversion → pipeline)\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Provides practical, execution-ready recommendations\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;---\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4. Partnership Builder \u0026amp;amp; Influencer\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Builds trust quickly with partners and stakeholders\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Influences without authority with confidence and clarity\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Facilitates alignment across partner, Microsoft field and internal teams\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;---\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;5. Highly Organized \u0026amp;amp; Scalable Operator\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Manages multiple partners without loss of quality or cadence\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Uses frameworks, checklists and dashboards to scale impact\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Comfortable operating in structured, high-volume environments\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;---\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;6. Data-Driven \u0026amp;amp; Insight-Led\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Interprets metrics and translates them into actions\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Uses data to prioritize and optimize efforts\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Focuses on outcomes, not activity\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;---\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;7. Adaptable \u0026amp;amp; Fast Learner\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Thrives in ambiguity and evolving partner contexts\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Quickly absorbs new technologies, offers and GTM motions\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;· Continuously improves approach based on feedback and results\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;---\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Experience \u0026amp;amp; Qualifications\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;8–10+ years in B2B, digital, or partner marketing (preferably in tech/Microsoft ecosystem)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Proven experience working with partners (ISVs, SI, CSPs or similar ecosystems)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Experience building and executing GTM or demand generation strategies\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Strong understanding of marketing funnel, campaign execution and performance metrics\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Demonstrated stakeholder management across cross-functional teams\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Experience working with data, dashboards or marketing performance reporting tools\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Native-level Japanese, business-level English\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;---\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;What Success Looks Like\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Partners execute focused, high-impact GTM plans aligned to Microsoft priorities\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Consistent pipeline growth and measurable ROI across partner portfolio\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;High partner satisfaction and engagement\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Clear, structured execution across planning, campaign delivery and reporting\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Strong alignment across Microsoft stakeholders and partner ecosystem\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;div class=\u0026quot;content-conclusion\u0026quot;\u0026gt;\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;We believe the best work happens when we\u0026#39;re together, fostering creativity, collaboration, and connection. That\u0026#39;s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;h4\u0026gt;\u0026lt;strong\u0026gt;Please read our Privacy Notice (\u0026lt;a href=\u0026quot;https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment\u0026quot;\u0026gt;https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment\u0026lt;/a\u0026gt;) for more information on how we process the information you provide.\u0026lt;/strong\u0026gt;\u0026lt;/h4\u0026gt;\u0026lt;/div\u0026gt;","departments":[{"id":4060816002,"name":"Marketing \u0026 Branding","child_ids":[],"parent_id":null}],"offices":[{"id":4016669002,"name":"Japan ","location":null,"child_ids":[4040347002],"parent_id":4040335002}],"ai_disclaimer":null,"include_ai_disclaimer":null,"ai_opt_out_request_url":null}