{"absolute_url":"https://job-boards.greenhouse.io/wpp/jobs/8570435002","data_compliance":[{"type":"gdpr","requires_consent":false,"requires_processing_consent":false,"requires_retention_consent":false,"retention_period":null,"demographic_data_consent_applies":true}],"internal_job_id":6423209002,"location":{"name":"London, United Kingdom"},"metadata":null,"id":8570435002,"updated_at":"2026-06-04T11:57:40-04:00","requisition_id":"10423","title":"Senior Business Analyst – Global CRM Transformation ","company_name":"WPP","first_published":"2026-06-04T11:54:43-04:00","language":"en","application_deadline":null,"content":"\u0026lt;div class=\u0026quot;content-intro\u0026quot;\u0026gt;\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;WPP is the trusted growth partner for the world’s leading brands.\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;br\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;br\u0026gt;\u0026lt;strong\u0026gt;We work with the world\u0026#39;s most valuable brands and have global reach across 100+ markets, with deep local expertise.\u0026lt;/strong\u0026gt;\u0026lt;br\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;br\u0026gt;\u0026lt;strong\u0026gt;Our people are the key to our success. We\u0026#39;re committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;br\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;br\u0026gt;\u0026lt;strong\u0026gt;For more information, visit \u0026lt;a href=\u0026quot;https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwpp.com%2F\u0026amp;amp;data=05%7C02%7CErica.Durr%40wpp.com%7C9bf4566a65bc46a48ac008de749116ea%7C150b5e663d884dee83f6ed149b727a00%7C0%7C0%7C639076363668176216%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C\u0026amp;amp;sdata=Q9juosud56XGLThSFZ1NpPZd6FXpJPxV74OeRZWoh%2B4%3D\u0026amp;amp;reserved=0\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;WPP.com.\u0026lt;/a\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;br\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/div\u0026gt;\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;text-decoration: underline;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Why we\u0026#39;re hiring:\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;div\u0026gt;\n\u0026lt;div class=\u0026quot;paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\u0026quot;\u0026gt;WPP is driving one of the largest transformations in the marketing and advertising industry. Under the leadership of our Global CIO, we are uniting 2,500+ technology professionals into a single global function – powering the future of our agencies and clients. As part of this, we are delivering a global CRM transformation, consolidating multiple legacy platforms into a single Microsoft Dynamics–based solution. This programme will simplify our tech landscape, enhance client visibility, and enable consistent, data-driven ways of working worldwide.\u0026lt;/div\u0026gt;\n\u0026lt;div class=\u0026quot;paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\u0026quot;\u0026gt;\u0026amp;nbsp;\u0026lt;/div\u0026gt;\n\u0026lt;div class=\u0026quot;paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\u0026quot;\u0026gt;We’re looking for a Senior Business Analyst to play a pivotal role in shaping and delivering this transformation. You will lead discovery, define requirements, and ensure business needs are translated into high-quality solutions.\u0026lt;/div\u0026gt;\n\u0026lt;div class=\u0026quot;paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\u0026quot;\u0026gt;Working at the intersection of business, design, and technology, you’ll partner closely with functional, change, and delivery teams to:\u0026lt;/div\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li class=\u0026quot;___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\u0026quot;\u0026gt;Drive clear, structured discovery and analysis\u0026lt;/li\u0026gt;\n\u0026lt;li class=\u0026quot;___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\u0026quot;\u0026gt;Enable strong, globally aligned functional design\u0026lt;/li\u0026gt;\n\u0026lt;li class=\u0026quot;___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\u0026quot;\u0026gt;Support the move from local solutions to standardised global processes\u0026lt;/li\u0026gt;\n\u0026lt;li class=\u0026quot;___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\u0026quot;\u0026gt;Ensure traceability from business outcomes to delivery\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;div class=\u0026quot;paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\u0026quot;\u0026gt;This is a high-impact role, central to reducing complexity, driving adoption, and delivering real business value across WPP.\u0026lt;/div\u0026gt;\n\u0026lt;/div\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;text-decoration: underline;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;What you\u0026#39;ll be doing:\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;div\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;\n\u0026lt;div\u0026gt;Lead end-to-end discovery across markets, agencies, and functions to understand current processes, systems, pain points, and opportunities\u0026lt;/div\u0026gt;\n\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\n\u0026lt;div\u0026gt;Elicit, analyse, and document business requirements, use cases, and user stories aligned to the global CRM vision\u0026lt;/div\u0026gt;\n\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\n\u0026lt;div\u0026gt;Support the design of future-state global CRM processes in partnership with the CRM Functional Lead and Design Authority\u0026lt;/div\u0026gt;\n\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\n\u0026lt;div\u0026gt;Evaluate market, agency, and client-specific needs, distinguishing core global requirements from local configuration\u0026lt;/div\u0026gt;\n\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\n\u0026lt;div\u0026gt;Ensure clear traceability between business requirements, functional design, and delivered outcomes\u0026lt;/div\u0026gt;\n\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\n\u0026lt;div\u0026gt;Collaborate with technology teams and system integrators to clarify requirements and support delivery\u0026lt;/div\u0026gt;\n\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\n\u0026lt;div\u0026gt;Contribute to prioritisation, release planning, and trade-off decisions through evidence-based analysis\u0026lt;/div\u0026gt;\n\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\n\u0026lt;div\u0026gt;Support change and adoption by creating clear, user-friendly documentation and workflows\u0026lt;/div\u0026gt;\n\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\n\u0026lt;div\u0026gt;Proactively identify risks, dependencies, and impacts related to scope, processes, and data\u0026lt;/div\u0026gt;\n\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\n\u0026lt;div\u0026gt;Support the definition of CRM data structures, standards, and governance\u0026lt;/div\u0026gt;\n\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\n\u0026lt;div\u0026gt;Ensure alignment between process design, data models, and reporting requirements\u0026lt;/div\u0026gt;\n\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\n\u0026lt;div\u0026gt;Drive improvements in data quality, consistency, and usage across CRM\u0026lt;/div\u0026gt;\n\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;/div\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;text-decoration: underline;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;What you\u0026#39;ll need:\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Proven experience as a Senior Business Analyst on large scale, global technology or platform transformation programmes\u0026amp;nbsp;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Strong discovery and analysis capability in complex, decentralised or multi business organisations\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Experience working on CRM, ERP, or enterprise SaaS implementations (Microsoft Dynamics experience beneficial but not essential)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Demonstrated ability to translate ambiguous business needs into clear, structured requirements\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Strong stakeholder engagement skills, with the ability to work effectively with senior business leaders, product owners, and technical teams\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Comfortable operating across both strategic discovery and detailed delivery phases\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;text-decoration: underline;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Who you are:\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;You\u0026#39;re open\u0026lt;em\u0026gt;:\u0026lt;/em\u0026gt; \u0026lt;/strong\u0026gt;We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;You\u0026#39;re optimistic\u0026lt;em\u0026gt;:\u0026lt;/em\u0026gt;\u0026lt;/strong\u0026gt; \u0026lt;span id=\u0026quot;628d56ad5d8a35dab853e65d9daa237c\u0026quot; class=\u0026quot;editor-module-hl-green-solid\u0026quot;\u0026gt;We believe\u0026lt;/span\u0026gt; in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;You\u0026#39;re extraordinary:\u0026lt;/strong\u0026gt; we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;text-decoration: underline;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;What we\u0026#39;ll give you:\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Passionate, inspired people\u0026lt;/strong\u0026gt; – We aim to create a culture in which people can do extraordinary work.\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Scale and opportunity\u0026lt;/strong\u0026gt; – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Challenging and stimulating work\u0026lt;/strong\u0026gt; – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;color: rgb(236, 240, 241);\u0026quot;\u0026gt;#LI-Hybrid\u0026amp;nbsp;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;div class=\u0026quot;content-conclusion\u0026quot;\u0026gt;\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;We believe the best work happens when we\u0026#39;re together, fostering creativity, collaboration, and connection. That\u0026#39;s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;h4\u0026gt;\u0026lt;strong\u0026gt;Please read our Privacy Notice (\u0026lt;a href=\u0026quot;https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment\u0026quot;\u0026gt;https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment\u0026lt;/a\u0026gt;) for more information on how we process the information you provide.\u0026lt;/strong\u0026gt;\u0026lt;/h4\u0026gt;\u0026lt;/div\u0026gt;","departments":[{"id":4060820002,"name":"Technology \u0026 Innovation","child_ids":[],"parent_id":null}],"offices":[{"id":4040357002,"name":"United Kingdom","location":null,"child_ids":[4133793002,4007815002,4098031002],"parent_id":4036713002}],"ai_disclaimer":null,"include_ai_disclaimer":null,"ai_opt_out_request_url":null}