{"jobs":[{"absolute_url":"https://job-boards.greenhouse.io/swellmedia/jobs/4273844009","data_compliance":[{"type":"gdpr","requires_consent":false,"requires_processing_consent":false,"requires_retention_consent":false,"retention_period":null,"demographic_data_consent_applies":false}],"education":"education_optional","internal_job_id":4159794009,"location":{"name":"St. Louis, MO"},"metadata":null,"id":4273844009,"updated_at":"2026-06-04T14:47:00-04:00","requisition_id":"33","title":"Performance Media Coordinator (Paid Search)","company_name":"Swell Media","first_published":"2026-06-04T14:47:00-04:00","language":"en","application_deadline":null,"content":"\u0026lt;p\u0026gt;Open position in St. Louis, MO; Portsmouth, NH; Kansas City, MO; or Columbia, MO. \u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;Hybrid work schedule: 2 days in the office, 3 days working from home.\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Visa sponsorship \u0026lt;/strong\u0026gt;is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;Overview:\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;The Performance Media Coordinator (Paid Search) is an entry-level position that supports the paid search team as they learn the ins and outs of paid search advertising. This individual is responsible for owning and driving certain internal-facing tasks as directed by senior members of the team. This role reports to the Associate Director, Paid Search \u0026amp;amp; Social.\u0026lt;/span\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;\u0026lt;br\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;Essential Duties and Responsibilities\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;(Other duties may be assigned)\u0026lt;/span\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;Campaign Support\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;\u0026amp;nbsp;Assist senior team members with paid search campaign development, including keyword research and ad copy development.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Traffic paid search campaigns across all networks as directed by senior members of the team.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Assist senior team members with daily budget management.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Present optimization recommendations for paid search campaigns to senior members of the team. Execute on approved recommendations.\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;Reporting \u0026amp;amp; Analytics\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Build and maintain Google Data Studio reports for all paid media clients.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Responsible for pulling data for monthly reports for all paid media clients.\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;Growth \u0026amp;amp; Operations\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Attend partner and vendor calls.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Expected to grow understanding of paid search tactics and strategies.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Expected to grow understanding of client management and proactive problem-solving.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Performs other related duties as assigned.\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;Qualifications -\u0026amp;nbsp;\u0026lt;/strong\u0026gt;To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.\u0026lt;/span\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Knowledge of paid search platforms including Google Ads (Search, Display) and Microsoft Advertising (Bing) a plus. Google Ads certification is strongly encouraged.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Knowledge of analytics platforms including Google Analytics, Google Data Studio, and Google Tag Manager a plus.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Proficient with Microsoft Office Suite, Google Docs, Google Sheets, and Google Slides.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Previous experience at an agency or internal marketing department a plus.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ability to adapt to and work in a fast-paced environment.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Excellent written and verbal communication skills.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Strong organizational skills.\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Education \u0026amp;amp; Experience\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;0–2 years of experience.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Bachelor’s degree or equivalent experience in a related field.\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Total Perks Package\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;The chance to be a part of a growing company and the next success story\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Amazing opportunities for career development\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Recognition programs\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Employee referral bonus\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Hybrid work schedule; 2 days in the office, 3 days working from home\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Fun and collaborative work environment\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Casual dress code\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Insurance Coverage (medical, dental, vision, life, and disability)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;401(k) retirement plan, with employer 4% match\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Work/life benefits, including mental health and wellbeing support\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Flexible Time Off Policy\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Paid holidays, including agency \u0026lt;span class=\u0026quot;gmail-ignore-global-css\u0026quot;\u0026gt;soft \u0026lt;/span\u0026gt;closing Christmas Eve-New Year\u0026#39;s Day\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Paid leave options, including sick leave, medical leave for self and family, and parental leave\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\u0026lt;div class=\u0026quot;content-conclusion\u0026quot;\u0026gt;\u0026lt;p\u0026gt;California Residents - Please review our Privacy Notice\u0026amp;nbsp;\u0026lt;a href=\u0026quot;https://s3.amazonaws.com/vsapartners.com-assets/VSAPartnersEmployee+PrivacyNotice2024.pdf\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;h\u0026lt;/a\u0026gt;\u0026lt;a href=\u0026quot;https://drive.google.com/file/d/1ScnONj7xW3Xy3ytStohy1If0HY6iVnLs/view?usp=sharing\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;ere.\u0026amp;nbsp;\u0026lt;/a\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/div\u0026gt;","departments":[{"id":4016166009,"name":"Paid Search and Social","child_ids":[],"parent_id":null}],"offices":[{"id":4015645009,"name":"Columbia, MO","location":"Columbia, Missouri, United States","child_ids":[],"parent_id":4015643009},{"id":4015647009,"name":"Kansas City, MO","location":"Kansas City, Missouri, United States","child_ids":[],"parent_id":4015643009},{"id":4015644009,"name":"Portsmouth, NH","location":"Portsmouth, NH","child_ids":[],"parent_id":4015643009},{"id":4015646009,"name":"St. Louis, MO","location":"Clayton, Missouri, United States","child_ids":[],"parent_id":4015643009}]},{"absolute_url":"https://job-boards.greenhouse.io/swellmedia/jobs/4211894009","data_compliance":[{"type":"gdpr","requires_consent":false,"requires_processing_consent":false,"requires_retention_consent":false,"retention_period":null,"demographic_data_consent_applies":false}],"education":"education_optional","internal_job_id":4124305009,"location":{"name":"Columbia, mo"},"metadata":null,"id":4211894009,"updated_at":"2026-05-06T16:26:40-04:00","requisition_id":"9","title":"SVP, Performance Marketing","company_name":"Swell Media","first_published":"2026-04-08T11:55:08-04:00","language":"en","application_deadline":null,"content":"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; \u0026lt;/strong\u0026gt;\u0026lt;strong\u0026gt;Hybrid work schedule; 2 days in the office, 3 days working from home\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Visa sponsorship \u0026lt;/strong\u0026gt;is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;The Opportunity\u0026lt;/strong\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;We are seeking a SVP, Performance Marketing to lead and scale a high-impact performance team within our agency, Swell Media, part of the broader integrated media holding companies True Independent Holdings, and Meet The People.\u0026amp;nbsp;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;This role is built for a challenger-minded performance digital leader, someone who thrives in fast-moving, high-accountability environments and knows how to turn media into a true revenue engine.\u0026amp;nbsp;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;You will own a portfolio of ecommerce and lead generation clients, driving measurable growth through full-funnel strategy, advanced platform execution, and a relentless focus on efficiency (ROAS, CPA, LTV). Internally, you will lead, mentor, and scale teams. Externally, you will serve as a trusted partner to senior client stakeholders, shaping both strategy and business outcomes.\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;Essential Duties and Responsibilities\u0026lt;/span\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;(Other duties may be assigned)\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Client Leadership \u0026amp;amp; Commercial Growth\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM)\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Performance Strategy (Ecommerce \u0026amp;amp; Lead Gen Focus)\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Architect and oversee full-funnel, audience-led strategies tailored to:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Channel \u0026amp;amp; Platform Leadership\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Oversee execution across all core performance channels:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Primary - paid search, paid social\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Secondary - programmatic, affiliate, CTV, and emerging platforms\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Maintain deep expertise across key platforms:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Google Ads (Search, YouTube, Performance Max, Shopping, Merchant Center)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Meta, TikTok, LinkedIn, and programmatic ecosystems\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead advanced capabilities across:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Feed optimization and automation (critical for ecommerce scale)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Creative testing frameworks and iteration velocity\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Signal development, audience modeling, and incrementality\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Data, Measurement \u0026amp;amp; Martech\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Own the measurement framework and marketing technology ecosystem, including:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;GA4, Google Tag Manager, CRM integrations (e.g., HubSpot)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Attribution models, incrementality testing, and offline conversion tracking\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Reporting and visualization (e.g., Looker Studio)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build closed-loop measurement systems that connect media investment to revenue, pipeline, and customer value\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Drive a culture of testing, experimentation, and continuous optimization\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Team Leadership \u0026amp;amp; Challenger Culture\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Build, lead, and mentor high-performing, performance-driven teams across levels\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Instill a challenger mindset, pushing teams to question platform best practices, test aggressively, and innovate beyond standard approaches\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Act as a player-coach, balancing strategic leadership with hands-on expertise where it matters\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Develop scalable frameworks, playbooks, and training to elevate team performance and consistency\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Operational \u0026amp;amp; Financial Leadership\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Oversee portfolio-level performance, including budget allocation, pacing, and forecasting\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Drive accountability to client KPIs, SLAs, and agency revenue/margin targets\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Partner with executive leadership on resource planning, staffing, and operational efficiency\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build systems that enable scalable growth without sacrificing performance quality\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Holding Company Integration\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Collaborate across the broader media organization to deliver fully integrated, cross-channel strategies\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Act as a bridge between performance marketing and brand, creative, analytics, and investment teams\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ensure performance media is fully aligned with brand strategy, creative direction, and broader media planning\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Help position the agency as a modern, performance-first leader within the holding company ecosystem\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;Qualifications -\u0026amp;nbsp;\u0026lt;/strong\u0026gt;To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;8+ years of experience in performance marketing, with leadership roles in an agency environment\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Deep expertise across paid media platforms, analytics, and marketing technology\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Strong track record in new business, client growth, and senior stakeholder management\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Experience operating within or alongside integrated media organizations or holding companies preferred\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Exceptional leadership, strategic thinking, and communication skills\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Total Perks Package\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;The chance to be a part of a growing company and the next success story\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Amazing opportunities for career development\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Recognition programs\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Employee referral bonus\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Hybrid work schedule; 2 days in the office, 3 days working from home\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Fun and collaborative work environment\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Casual dress code\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Insurance Coverage (medical, dental, vision, life, and disability)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;401(k) retirement plan, with employer 4% match\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Work/life benefits, including mental health and wellbeing support\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Flexible Time Off Policy\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Paid holidays, including agency \u0026lt;span class=\u0026quot;gmail-ignore-global-css\u0026quot;\u0026gt;soft \u0026lt;/span\u0026gt;closing Christmas Eve-New Year\u0026#39;s Day\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Paid leave options, including sick leave, medical leave for self and family, and parental leave\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\u0026lt;div class=\u0026quot;content-conclusion\u0026quot;\u0026gt;\u0026lt;p\u0026gt;California Residents - Please review our Privacy Notice\u0026amp;nbsp;\u0026lt;a href=\u0026quot;https://s3.amazonaws.com/vsapartners.com-assets/VSAPartnersEmployee+PrivacyNotice2024.pdf\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;h\u0026lt;/a\u0026gt;\u0026lt;a href=\u0026quot;https://drive.google.com/file/d/1ScnONj7xW3Xy3ytStohy1If0HY6iVnLs/view?usp=sharing\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;ere.\u0026amp;nbsp;\u0026lt;/a\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/div\u0026gt;","departments":[{"id":4016166009,"name":"Paid Search and Social","child_ids":[],"parent_id":null}],"offices":[{"id":4015644009,"name":"Portsmouth, NH","location":"Portsmouth, NH","child_ids":[],"parent_id":4015643009}]},{"absolute_url":"https://job-boards.greenhouse.io/swellmedia/jobs/4211895009","data_compliance":[{"type":"gdpr","requires_consent":false,"requires_processing_consent":false,"requires_retention_consent":false,"retention_period":null,"demographic_data_consent_applies":false}],"education":"education_optional","internal_job_id":4124305009,"location":{"name":"St Louis, MO"},"metadata":null,"id":4211895009,"updated_at":"2026-05-06T16:26:40-04:00","requisition_id":"9","title":"SVP, Performance Marketing","company_name":"Swell Media","first_published":"2026-04-08T11:55:09-04:00","language":"en","application_deadline":null,"content":"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; \u0026lt;/strong\u0026gt;\u0026lt;strong\u0026gt;Hybrid work schedule; 2 days in the office, 3 days working from home\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Visa sponsorship \u0026lt;/strong\u0026gt;is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;The Opportunity\u0026lt;/strong\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;We are seeking a SVP, Performance Marketing to lead and scale a high-impact performance team within our agency, Swell Media, part of the broader integrated media holding companies True Independent Holdings, and Meet The People.\u0026amp;nbsp;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;This role is built for a challenger-minded performance digital leader, someone who thrives in fast-moving, high-accountability environments and knows how to turn media into a true revenue engine.\u0026amp;nbsp;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;You will own a portfolio of ecommerce and lead generation clients, driving measurable growth through full-funnel strategy, advanced platform execution, and a relentless focus on efficiency (ROAS, CPA, LTV). Internally, you will lead, mentor, and scale teams. Externally, you will serve as a trusted partner to senior client stakeholders, shaping both strategy and business outcomes.\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;Essential Duties and Responsibilities\u0026lt;/span\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;(Other duties may be assigned)\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Client Leadership \u0026amp;amp; Commercial Growth\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM)\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Performance Strategy (Ecommerce \u0026amp;amp; Lead Gen Focus)\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Architect and oversee full-funnel, audience-led strategies tailored to:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Channel \u0026amp;amp; Platform Leadership\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Oversee execution across all core performance channels:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Primary - paid search, paid social\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Secondary - programmatic, affiliate, CTV, and emerging platforms\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Maintain deep expertise across key platforms:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Google Ads (Search, YouTube, Performance Max, Shopping, Merchant Center)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Meta, TikTok, LinkedIn, and programmatic ecosystems\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead advanced capabilities across:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Feed optimization and automation (critical for ecommerce scale)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Creative testing frameworks and iteration velocity\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Signal development, audience modeling, and incrementality\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Data, Measurement \u0026amp;amp; Martech\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Own the measurement framework and marketing technology ecosystem, including:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;GA4, Google Tag Manager, CRM integrations (e.g., HubSpot)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Attribution models, incrementality testing, and offline conversion tracking\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Reporting and visualization (e.g., Looker Studio)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build closed-loop measurement systems that connect media investment to revenue, pipeline, and customer value\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Drive a culture of testing, experimentation, and continuous optimization\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Team Leadership \u0026amp;amp; Challenger Culture\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Build, lead, and mentor high-performing, performance-driven teams across levels\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Instill a challenger mindset, pushing teams to question platform best practices, test aggressively, and innovate beyond standard approaches\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Act as a player-coach, balancing strategic leadership with hands-on expertise where it matters\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Develop scalable frameworks, playbooks, and training to elevate team performance and consistency\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Operational \u0026amp;amp; Financial Leadership\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Oversee portfolio-level performance, including budget allocation, pacing, and forecasting\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Drive accountability to client KPIs, SLAs, and agency revenue/margin targets\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Partner with executive leadership on resource planning, staffing, and operational efficiency\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build systems that enable scalable growth without sacrificing performance quality\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Holding Company Integration\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Collaborate across the broader media organization to deliver fully integrated, cross-channel strategies\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Act as a bridge between performance marketing and brand, creative, analytics, and investment teams\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ensure performance media is fully aligned with brand strategy, creative direction, and broader media planning\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Help position the agency as a modern, performance-first leader within the holding company ecosystem\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;Qualifications -\u0026amp;nbsp;\u0026lt;/strong\u0026gt;To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;8+ years of experience in performance marketing, with leadership roles in an agency environment\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Deep expertise across paid media platforms, analytics, and marketing technology\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Strong track record in new business, client growth, and senior stakeholder management\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Experience operating within or alongside integrated media organizations or holding companies preferred\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Exceptional leadership, strategic thinking, and communication skills\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Total Perks Package\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;The chance to be a part of a growing company and the next success story\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Amazing opportunities for career development\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Recognition programs\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Employee referral bonus\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Hybrid work schedule; 2 days in the office, 3 days working from home\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Fun and collaborative work environment\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Casual dress code\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Insurance Coverage (medical, dental, vision, life, and disability)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;401(k) retirement plan, with employer 4% match\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Work/life benefits, including mental health and wellbeing support\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Flexible Time Off Policy\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Paid holidays, including agency \u0026lt;span class=\u0026quot;gmail-ignore-global-css\u0026quot;\u0026gt;soft \u0026lt;/span\u0026gt;closing Christmas Eve-New Year\u0026#39;s Day\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Paid leave options, including sick leave, medical leave for self and family, and parental leave\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\u0026lt;div class=\u0026quot;content-conclusion\u0026quot;\u0026gt;\u0026lt;p\u0026gt;California Residents - Please review our Privacy Notice\u0026amp;nbsp;\u0026lt;a href=\u0026quot;https://s3.amazonaws.com/vsapartners.com-assets/VSAPartnersEmployee+PrivacyNotice2024.pdf\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;h\u0026lt;/a\u0026gt;\u0026lt;a href=\u0026quot;https://drive.google.com/file/d/1ScnONj7xW3Xy3ytStohy1If0HY6iVnLs/view?usp=sharing\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;ere.\u0026amp;nbsp;\u0026lt;/a\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/div\u0026gt;","departments":[{"id":4016166009,"name":"Paid Search and Social","child_ids":[],"parent_id":null}],"offices":[{"id":4015644009,"name":"Portsmouth, NH","location":"Portsmouth, NH","child_ids":[],"parent_id":4015643009}]},{"absolute_url":"https://job-boards.greenhouse.io/swellmedia/jobs/4211897009","data_compliance":[{"type":"gdpr","requires_consent":false,"requires_processing_consent":false,"requires_retention_consent":false,"retention_period":null,"demographic_data_consent_applies":false}],"education":"education_optional","internal_job_id":4124305009,"location":{"name":"Kansas City, MO"},"metadata":null,"id":4211897009,"updated_at":"2026-05-06T16:26:40-04:00","requisition_id":"9","title":"SVP, Performance Marketing","company_name":"Swell Media","first_published":"2026-04-08T11:55:10-04:00","language":"en","application_deadline":null,"content":"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; \u0026lt;/strong\u0026gt;\u0026lt;strong\u0026gt;Hybrid work schedule; 2 days in the office, 3 days working from home\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Visa sponsorship \u0026lt;/strong\u0026gt;is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;The Opportunity\u0026lt;/strong\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;We are seeking a SVP, Performance Marketing to lead and scale a high-impact performance team within our agency, Swell Media, part of the broader integrated media holding companies True Independent Holdings, and Meet The People.\u0026amp;nbsp;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;This role is built for a challenger-minded performance digital leader, someone who thrives in fast-moving, high-accountability environments and knows how to turn media into a true revenue engine.\u0026amp;nbsp;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;You will own a portfolio of ecommerce and lead generation clients, driving measurable growth through full-funnel strategy, advanced platform execution, and a relentless focus on efficiency (ROAS, CPA, LTV). Internally, you will lead, mentor, and scale teams. Externally, you will serve as a trusted partner to senior client stakeholders, shaping both strategy and business outcomes.\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;Essential Duties and Responsibilities\u0026lt;/span\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;(Other duties may be assigned)\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Client Leadership \u0026amp;amp; Commercial Growth\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM)\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Performance Strategy (Ecommerce \u0026amp;amp; Lead Gen Focus)\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Architect and oversee full-funnel, audience-led strategies tailored to:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Channel \u0026amp;amp; Platform Leadership\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Oversee execution across all core performance channels:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Primary - paid search, paid social\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Secondary - programmatic, affiliate, CTV, and emerging platforms\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Maintain deep expertise across key platforms:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Google Ads (Search, YouTube, Performance Max, Shopping, Merchant Center)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Meta, TikTok, LinkedIn, and programmatic ecosystems\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead advanced capabilities across:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Feed optimization and automation (critical for ecommerce scale)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Creative testing frameworks and iteration velocity\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Signal development, audience modeling, and incrementality\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Data, Measurement \u0026amp;amp; Martech\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Own the measurement framework and marketing technology ecosystem, including:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;GA4, Google Tag Manager, CRM integrations (e.g., HubSpot)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Attribution models, incrementality testing, and offline conversion tracking\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Reporting and visualization (e.g., Looker Studio)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build closed-loop measurement systems that connect media investment to revenue, pipeline, and customer value\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Drive a culture of testing, experimentation, and continuous optimization\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Team Leadership \u0026amp;amp; Challenger Culture\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Build, lead, and mentor high-performing, performance-driven teams across levels\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Instill a challenger mindset, pushing teams to question platform best practices, test aggressively, and innovate beyond standard approaches\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Act as a player-coach, balancing strategic leadership with hands-on expertise where it matters\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Develop scalable frameworks, playbooks, and training to elevate team performance and consistency\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Operational \u0026amp;amp; Financial Leadership\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Oversee portfolio-level performance, including budget allocation, pacing, and forecasting\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Drive accountability to client KPIs, SLAs, and agency revenue/margin targets\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Partner with executive leadership on resource planning, staffing, and operational efficiency\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build systems that enable scalable growth without sacrificing performance quality\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Holding Company Integration\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Collaborate across the broader media organization to deliver fully integrated, cross-channel strategies\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Act as a bridge between performance marketing and brand, creative, analytics, and investment teams\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ensure performance media is fully aligned with brand strategy, creative direction, and broader media planning\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Help position the agency as a modern, performance-first leader within the holding company ecosystem\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;Qualifications -\u0026amp;nbsp;\u0026lt;/strong\u0026gt;To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;8+ years of experience in performance marketing, with leadership roles in an agency environment\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Deep expertise across paid media platforms, analytics, and marketing technology\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Strong track record in new business, client growth, and senior stakeholder management\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Experience operating within or alongside integrated media organizations or holding companies preferred\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Exceptional leadership, strategic thinking, and communication skills\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Total Perks Package\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;The chance to be a part of a growing company and the next success story\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Amazing opportunities for career development\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Recognition programs\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Employee referral bonus\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Hybrid work schedule; 2 days in the office, 3 days working from home\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Fun and collaborative work environment\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Casual dress code\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Insurance Coverage (medical, dental, vision, life, and disability)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;401(k) retirement plan, with employer 4% match\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Work/life benefits, including mental health and wellbeing support\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Flexible Time Off Policy\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Paid holidays, including agency \u0026lt;span class=\u0026quot;gmail-ignore-global-css\u0026quot;\u0026gt;soft \u0026lt;/span\u0026gt;closing Christmas Eve-New Year\u0026#39;s Day\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Paid leave options, including sick leave, medical leave for self and family, and parental leave\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\u0026lt;div class=\u0026quot;content-conclusion\u0026quot;\u0026gt;\u0026lt;p\u0026gt;California Residents - Please review our Privacy Notice\u0026amp;nbsp;\u0026lt;a href=\u0026quot;https://s3.amazonaws.com/vsapartners.com-assets/VSAPartnersEmployee+PrivacyNotice2024.pdf\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;h\u0026lt;/a\u0026gt;\u0026lt;a href=\u0026quot;https://drive.google.com/file/d/1ScnONj7xW3Xy3ytStohy1If0HY6iVnLs/view?usp=sharing\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;ere.\u0026amp;nbsp;\u0026lt;/a\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/div\u0026gt;","departments":[{"id":4016166009,"name":"Paid Search and Social","child_ids":[],"parent_id":null}],"offices":[{"id":4015644009,"name":"Portsmouth, NH","location":"Portsmouth, NH","child_ids":[],"parent_id":4015643009}]},{"absolute_url":"https://job-boards.greenhouse.io/swellmedia/jobs/4211867009","data_compliance":[{"type":"gdpr","requires_consent":false,"requires_processing_consent":false,"requires_retention_consent":false,"retention_period":null,"demographic_data_consent_applies":false}],"education":"education_optional","internal_job_id":4124305009,"location":{"name":"Portsmouth, NH"},"metadata":null,"id":4211867009,"updated_at":"2026-05-06T16:26:40-04:00","requisition_id":"9","title":"SVP, Performance Marketing","company_name":"Swell Media","first_published":"2026-04-08T11:55:07-04:00","language":"en","application_deadline":null,"content":"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; \u0026lt;/strong\u0026gt;\u0026lt;strong\u0026gt;Hybrid work schedule; 2 days in the office, 3 days working from home\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Visa sponsorship \u0026lt;/strong\u0026gt;is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;The Opportunity\u0026lt;/strong\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;We are seeking a SVP, Performance Marketing to lead and scale a high-impact performance team within our agency, Swell Media, part of the broader integrated media holding companies True Independent Holdings, and Meet The People.\u0026amp;nbsp;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;This role is built for a challenger-minded performance digital leader, someone who thrives in fast-moving, high-accountability environments and knows how to turn media into a true revenue engine.\u0026amp;nbsp;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;You will own a portfolio of ecommerce and lead generation clients, driving measurable growth through full-funnel strategy, advanced platform execution, and a relentless focus on efficiency (ROAS, CPA, LTV). Internally, you will lead, mentor, and scale teams. Externally, you will serve as a trusted partner to senior client stakeholders, shaping both strategy and business outcomes.\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;Essential Duties and Responsibilities\u0026lt;/span\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;(Other duties may be assigned)\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Client Leadership \u0026amp;amp; Commercial Growth\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM)\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Performance Strategy (Ecommerce \u0026amp;amp; Lead Gen Focus)\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Architect and oversee full-funnel, audience-led strategies tailored to:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Channel \u0026amp;amp; Platform Leadership\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Oversee execution across all core performance channels:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Primary - paid search, paid social\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Secondary - programmatic, affiliate, CTV, and emerging platforms\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Maintain deep expertise across key platforms:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Google Ads (Search, YouTube, Performance Max, Shopping, Merchant Center)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Meta, TikTok, LinkedIn, and programmatic ecosystems\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead advanced capabilities across:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Feed optimization and automation (critical for ecommerce scale)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Creative testing frameworks and iteration velocity\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Signal development, audience modeling, and incrementality\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Data, Measurement \u0026amp;amp; Martech\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Own the measurement framework and marketing technology ecosystem, including:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;GA4, Google Tag Manager, CRM integrations (e.g., HubSpot)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Attribution models, incrementality testing, and offline conversion tracking\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Reporting and visualization (e.g., Looker Studio)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build closed-loop measurement systems that connect media investment to revenue, pipeline, and customer value\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Drive a culture of testing, experimentation, and continuous optimization\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Team Leadership \u0026amp;amp; Challenger Culture\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Build, lead, and mentor high-performing, performance-driven teams across levels\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Instill a challenger mindset, pushing teams to question platform best practices, test aggressively, and innovate beyond standard approaches\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Act as a player-coach, balancing strategic leadership with hands-on expertise where it matters\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Develop scalable frameworks, playbooks, and training to elevate team performance and consistency\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Operational \u0026amp;amp; Financial Leadership\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Oversee portfolio-level performance, including budget allocation, pacing, and forecasting\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Drive accountability to client KPIs, SLAs, and agency revenue/margin targets\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Partner with executive leadership on resource planning, staffing, and operational efficiency\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build systems that enable scalable growth without sacrificing performance quality\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Holding Company Integration\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Collaborate across the broader media organization to deliver fully integrated, cross-channel strategies\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Act as a bridge between performance marketing and brand, creative, analytics, and investment teams\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ensure performance media is fully aligned with brand strategy, creative direction, and broader media planning\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Help position the agency as a modern, performance-first leader within the holding company ecosystem\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;Qualifications -\u0026amp;nbsp;\u0026lt;/strong\u0026gt;To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;8+ years of experience in performance marketing, with leadership roles in an agency environment\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Deep expertise across paid media platforms, analytics, and marketing technology\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Strong track record in new business, client growth, and senior stakeholder management\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Experience operating within or alongside integrated media organizations or holding companies preferred\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Exceptional leadership, strategic thinking, and communication skills\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Total Perks Package\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;The chance to be a part of a growing company and the next success story\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Amazing opportunities for career development\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Recognition programs\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Employee referral bonus\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Hybrid work schedule; 2 days in the office, 3 days working from home\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Fun and collaborative work environment\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Casual dress code\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Insurance Coverage (medical, dental, vision, life, and disability)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;401(k) retirement plan, with employer 4% match\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Work/life benefits, including mental health and wellbeing support\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Flexible Time Off Policy\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Paid holidays, including agency \u0026lt;span class=\u0026quot;gmail-ignore-global-css\u0026quot;\u0026gt;soft \u0026lt;/span\u0026gt;closing Christmas Eve-New Year\u0026#39;s Day\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Paid leave options, including sick leave, medical leave for self and family, and parental leave\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\u0026lt;div class=\u0026quot;content-conclusion\u0026quot;\u0026gt;\u0026lt;p\u0026gt;California Residents - Please review our Privacy Notice\u0026amp;nbsp;\u0026lt;a href=\u0026quot;https://s3.amazonaws.com/vsapartners.com-assets/VSAPartnersEmployee+PrivacyNotice2024.pdf\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;h\u0026lt;/a\u0026gt;\u0026lt;a href=\u0026quot;https://drive.google.com/file/d/1ScnONj7xW3Xy3ytStohy1If0HY6iVnLs/view?usp=sharing\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;ere.\u0026amp;nbsp;\u0026lt;/a\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/div\u0026gt;","departments":[{"id":4016166009,"name":"Paid Search and Social","child_ids":[],"parent_id":null}],"offices":[{"id":4015644009,"name":"Portsmouth, NH","location":"Portsmouth, NH","child_ids":[],"parent_id":4015643009}]},{"absolute_url":"https://job-boards.greenhouse.io/swellmedia/jobs/4267701009","data_compliance":[{"type":"gdpr","requires_consent":false,"requires_processing_consent":false,"requires_retention_consent":false,"retention_period":null,"demographic_data_consent_applies":false}],"education":"education_optional","internal_job_id":4124305009,"location":{"name":"Dallas, Texas"},"metadata":null,"id":4267701009,"updated_at":"2026-06-02T11:49:03-04:00","requisition_id":"9","title":"SVP, Performance Marketing","company_name":"Swell Media","first_published":"2026-06-02T11:49:03-04:00","language":"en","application_deadline":null,"content":"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Open position in Portsmouth, NH, Dallas, TX, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;strong\u0026gt;Hybrid work schedule; 2 days in the office, 3 days working from home\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Visa sponsorship \u0026lt;/strong\u0026gt;is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;The Opportunity\u0026lt;/strong\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;We are seeking a SVP, Performance Marketing to lead and scale a high-impact performance team within our agency, Swell Media, part of the broader integrated media holding companies True Independent Holdings, and Meet The People.\u0026amp;nbsp;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;This role is built for a challenger-minded performance digital leader, someone who thrives in fast-moving, high-accountability environments and knows how to turn media into a true revenue engine.\u0026amp;nbsp;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;You will own a portfolio of ecommerce and lead generation clients, driving measurable growth through full-funnel strategy, advanced platform execution, and a relentless focus on efficiency (ROAS, CPA, LTV). Internally, you will lead, mentor, and scale teams. Externally, you will serve as a trusted partner to senior client stakeholders, shaping both strategy and business outcomes.\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;Essential Duties and Responsibilities\u0026lt;/span\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;(Other duties may be assigned)\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Client Leadership \u0026amp;amp; Commercial Growth\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM)\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Performance Strategy (Ecommerce \u0026amp;amp; Lead Gen Focus)\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Architect and oversee full-funnel, audience-led strategies tailored to:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Channel \u0026amp;amp; Platform Leadership\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Oversee execution across all core performance channels:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Primary - paid search, paid social\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Secondary - programmatic, affiliate, CTV, and emerging platforms\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Maintain deep expertise across key platforms:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Google Ads (Search, YouTube, Performance Max, Shopping, Merchant Center)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Meta, TikTok, LinkedIn, and programmatic ecosystems\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead advanced capabilities across:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Feed optimization and automation (critical for ecommerce scale)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Creative testing frameworks and iteration velocity\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Signal development, audience modeling, and incrementality\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Data, Measurement \u0026amp;amp; Martech\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Own the measurement framework and marketing technology ecosystem, including:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;GA4, Google Tag Manager, CRM integrations (e.g., HubSpot)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Attribution models, incrementality testing, and offline conversion tracking\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Reporting and visualization (e.g., Looker Studio)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build closed-loop measurement systems that connect media investment to revenue, pipeline, and customer value\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Drive a culture of testing, experimentation, and continuous optimization\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Team Leadership \u0026amp;amp; Challenger Culture\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Build, lead, and mentor high-performing, performance-driven teams across levels\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Instill a challenger mindset, pushing teams to question platform best practices, test aggressively, and innovate beyond standard approaches\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Act as a player-coach, balancing strategic leadership with hands-on expertise where it matters\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Develop scalable frameworks, playbooks, and training to elevate team performance and consistency\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Operational \u0026amp;amp; Financial Leadership\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Oversee portfolio-level performance, including budget allocation, pacing, and forecasting\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Drive accountability to client KPIs, SLAs, and agency revenue/margin targets\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Partner with executive leadership on resource planning, staffing, and operational efficiency\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build systems that enable scalable growth without sacrificing performance quality\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Holding Company Integration\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Collaborate across the broader media organization to deliver fully integrated, cross-channel strategies\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Act as a bridge between performance marketing and brand, creative, analytics, and investment teams\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ensure performance media is fully aligned with brand strategy, creative direction, and broader media planning\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Help position the agency as a modern, performance-first leader within the holding company ecosystem\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;Qualifications -\u0026amp;nbsp;\u0026lt;/strong\u0026gt;To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;8+ years of experience in performance marketing, with leadership roles in an agency environment\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Deep expertise across paid media platforms, analytics, and marketing technology\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Strong track record in new business, client growth, and senior stakeholder management\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Experience operating within or alongside integrated media organizations or holding companies preferred\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Exceptional leadership, strategic thinking, and communication skills\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Total Perks Package\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;The chance to be a part of a growing company and the next success story\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Amazing opportunities for career development\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Recognition programs\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Employee referral bonus\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Hybrid work schedule; 2 days in the office, 3 days working from home\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Fun and collaborative work environment\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Casual dress code\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Insurance Coverage (medical, dental, vision, life, and disability)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;401(k) retirement plan, with employer 4% match\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Work/life benefits, including mental health and wellbeing support\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Flexible Time Off Policy\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Paid holidays, including agency \u0026lt;span class=\u0026quot;gmail-ignore-global-css\u0026quot;\u0026gt;soft \u0026lt;/span\u0026gt;closing Christmas Eve-New Year\u0026#39;s Day\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Paid leave options, including sick leave, medical leave for self and family, and parental leave\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\u0026lt;div class=\u0026quot;content-conclusion\u0026quot;\u0026gt;\u0026lt;p\u0026gt;California Residents - Please review our Privacy Notice\u0026amp;nbsp;\u0026lt;a href=\u0026quot;https://s3.amazonaws.com/vsapartners.com-assets/VSAPartnersEmployee+PrivacyNotice2024.pdf\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;h\u0026lt;/a\u0026gt;\u0026lt;a href=\u0026quot;https://drive.google.com/file/d/1ScnONj7xW3Xy3ytStohy1If0HY6iVnLs/view?usp=sharing\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;ere.\u0026amp;nbsp;\u0026lt;/a\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/div\u0026gt;","departments":[{"id":4016166009,"name":"Paid Search and Social","child_ids":[],"parent_id":null}],"offices":[{"id":4015644009,"name":"Portsmouth, NH","location":"Portsmouth, NH","child_ids":[],"parent_id":4015643009}]},{"absolute_url":"https://job-boards.greenhouse.io/swellmedia/jobs/4267704009","data_compliance":[{"type":"gdpr","requires_consent":false,"requires_processing_consent":false,"requires_retention_consent":false,"retention_period":null,"demographic_data_consent_applies":false}],"education":"education_optional","internal_job_id":4124305009,"location":{"name":"Boston Area"},"metadata":null,"id":4267704009,"updated_at":"2026-06-02T11:49:03-04:00","requisition_id":"9","title":"SVP, Performance Marketing","company_name":"Swell Media","first_published":"2026-06-02T11:49:03-04:00","language":"en","application_deadline":null,"content":"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; \u0026lt;/strong\u0026gt;\u0026lt;strong\u0026gt;Hybrid work schedule; 2 days in the office, 3 days working from home\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Visa sponsorship \u0026lt;/strong\u0026gt;is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;The Opportunity\u0026lt;/strong\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;We are seeking a SVP, Performance Marketing to lead and scale a high-impact performance team within our agency, Swell Media, part of the broader integrated media holding companies True Independent Holdings, and Meet The People.\u0026amp;nbsp;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;This role is built for a challenger-minded performance digital leader, someone who thrives in fast-moving, high-accountability environments and knows how to turn media into a true revenue engine.\u0026amp;nbsp;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;You will own a portfolio of ecommerce and lead generation clients, driving measurable growth through full-funnel strategy, advanced platform execution, and a relentless focus on efficiency (ROAS, CPA, LTV). Internally, you will lead, mentor, and scale teams. Externally, you will serve as a trusted partner to senior client stakeholders, shaping both strategy and business outcomes.\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;Essential Duties and Responsibilities\u0026lt;/span\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;(Other duties may be assigned)\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Client Leadership \u0026amp;amp; Commercial Growth\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM)\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Performance Strategy (Ecommerce \u0026amp;amp; Lead Gen Focus)\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Architect and oversee full-funnel, audience-led strategies tailored to:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Channel \u0026amp;amp; Platform Leadership\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Oversee execution across all core performance channels:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Primary - paid search, paid social\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Secondary - programmatic, affiliate, CTV, and emerging platforms\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Maintain deep expertise across key platforms:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Google Ads (Search, YouTube, Performance Max, Shopping, Merchant Center)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Meta, TikTok, LinkedIn, and programmatic ecosystems\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead advanced capabilities across:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Feed optimization and automation (critical for ecommerce scale)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Creative testing frameworks and iteration velocity\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Signal development, audience modeling, and incrementality\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Data, Measurement \u0026amp;amp; Martech\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Own the measurement framework and marketing technology ecosystem, including:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;GA4, Google Tag Manager, CRM integrations (e.g., HubSpot)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Attribution models, incrementality testing, and offline conversion tracking\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Reporting and visualization (e.g., Looker Studio)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build closed-loop measurement systems that connect media investment to revenue, pipeline, and customer value\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Drive a culture of testing, experimentation, and continuous optimization\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Team Leadership \u0026amp;amp; Challenger Culture\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Build, lead, and mentor high-performing, performance-driven teams across levels\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Instill a challenger mindset, pushing teams to question platform best practices, test aggressively, and innovate beyond standard approaches\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Act as a player-coach, balancing strategic leadership with hands-on expertise where it matters\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Develop scalable frameworks, playbooks, and training to elevate team performance and consistency\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Operational \u0026amp;amp; Financial Leadership\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Oversee portfolio-level performance, including budget allocation, pacing, and forecasting\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Drive accountability to client KPIs, SLAs, and agency revenue/margin targets\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Partner with executive leadership on resource planning, staffing, and operational efficiency\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build systems that enable scalable growth without sacrificing performance quality\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Holding Company Integration\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Collaborate across the broader media organization to deliver fully integrated, cross-channel strategies\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Act as a bridge between performance marketing and brand, creative, analytics, and investment teams\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ensure performance media is fully aligned with brand strategy, creative direction, and broader media planning\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Help position the agency as a modern, performance-first leader within the holding company ecosystem\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;Qualifications -\u0026amp;nbsp;\u0026lt;/strong\u0026gt;To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;8+ years of experience in performance marketing, with leadership roles in an agency environment\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Deep expertise across paid media platforms, analytics, and marketing technology\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Strong track record in new business, client growth, and senior stakeholder management\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Experience operating within or alongside integrated media organizations or holding companies preferred\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Exceptional leadership, strategic thinking, and communication skills\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Total Perks Package\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;The chance to be a part of a growing company and the next success story\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Amazing opportunities for career development\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Recognition programs\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Employee referral bonus\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Hybrid work schedule; 2 days in the office, 3 days working from home\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Fun and collaborative work environment\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Casual dress code\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Insurance Coverage (medical, dental, vision, life, and disability)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;401(k) retirement plan, with employer 4% match\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Work/life benefits, including mental health and wellbeing support\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Flexible Time Off Policy\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Paid holidays, including agency \u0026lt;span class=\u0026quot;gmail-ignore-global-css\u0026quot;\u0026gt;soft \u0026lt;/span\u0026gt;closing Christmas Eve-New Year\u0026#39;s Day\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Paid leave options, including sick leave, medical leave for self and family, and parental leave\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\u0026lt;div class=\u0026quot;content-conclusion\u0026quot;\u0026gt;\u0026lt;p\u0026gt;California Residents - Please review our Privacy Notice\u0026amp;nbsp;\u0026lt;a href=\u0026quot;https://s3.amazonaws.com/vsapartners.com-assets/VSAPartnersEmployee+PrivacyNotice2024.pdf\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;h\u0026lt;/a\u0026gt;\u0026lt;a href=\u0026quot;https://drive.google.com/file/d/1ScnONj7xW3Xy3ytStohy1If0HY6iVnLs/view?usp=sharing\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;ere.\u0026amp;nbsp;\u0026lt;/a\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/div\u0026gt;","departments":[{"id":4016166009,"name":"Paid Search and Social","child_ids":[],"parent_id":null}],"offices":[{"id":4015644009,"name":"Portsmouth, NH","location":"Portsmouth, NH","child_ids":[],"parent_id":4015643009}]},{"absolute_url":"https://job-boards.greenhouse.io/swellmedia/jobs/4211899009","data_compliance":[{"type":"gdpr","requires_consent":false,"requires_processing_consent":false,"requires_retention_consent":false,"retention_period":null,"demographic_data_consent_applies":false}],"education":"education_optional","internal_job_id":4124305009,"location":{"name":"Minneapolis, MN"},"metadata":null,"id":4211899009,"updated_at":"2026-05-06T16:26:40-04:00","requisition_id":"9","title":"SVP, Performance Marketing","company_name":"Swell Media","first_published":"2026-04-08T11:55:11-04:00","language":"en","application_deadline":null,"content":"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; \u0026lt;/strong\u0026gt;\u0026lt;strong\u0026gt;Hybrid work schedule; 2 days in the office, 3 days working from home\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Visa sponsorship \u0026lt;/strong\u0026gt;is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;The Opportunity\u0026lt;/strong\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;We are seeking a SVP, Performance Marketing to lead and scale a high-impact performance team within our agency, Swell Media, part of the broader integrated media holding companies True Independent Holdings, and Meet The People.\u0026amp;nbsp;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;This role is built for a challenger-minded performance digital leader, someone who thrives in fast-moving, high-accountability environments and knows how to turn media into a true revenue engine.\u0026amp;nbsp;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;You will own a portfolio of ecommerce and lead generation clients, driving measurable growth through full-funnel strategy, advanced platform execution, and a relentless focus on efficiency (ROAS, CPA, LTV). Internally, you will lead, mentor, and scale teams. Externally, you will serve as a trusted partner to senior client stakeholders, shaping both strategy and business outcomes.\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;span class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;Essential Duties and Responsibilities\u0026lt;/span\u0026gt;\u0026amp;nbsp;\u0026lt;/strong\u0026gt;(Other duties may be assigned)\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Client Leadership \u0026amp;amp; Commercial Growth\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Identify and unlock growth opportunities across the broader holding company’s capabilities (brand, creative, analytics, CRM)\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Performance Strategy (Ecommerce \u0026amp;amp; Lead Gen Focus)\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Architect and oversee full-funnel, audience-led strategies tailored to:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Channel \u0026amp;amp; Platform Leadership\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Oversee execution across all core performance channels:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Primary - paid search, paid social\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Secondary - programmatic, affiliate, CTV, and emerging platforms\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Maintain deep expertise across key platforms:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Google Ads (Search, YouTube, Performance Max, Shopping, Merchant Center)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Meta, TikTok, LinkedIn, and programmatic ecosystems\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead advanced capabilities across:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Feed optimization and automation (critical for ecommerce scale)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Creative testing frameworks and iteration velocity\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Signal development, audience modeling, and incrementality\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Data, Measurement \u0026amp;amp; Martech\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Own the measurement framework and marketing technology ecosystem, including:\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;GA4, Google Tag Manager, CRM integrations (e.g., HubSpot)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Attribution models, incrementality testing, and offline conversion tracking\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Reporting and visualization (e.g., Looker Studio)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build closed-loop measurement systems that connect media investment to revenue, pipeline, and customer value\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Drive a culture of testing, experimentation, and continuous optimization\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Team Leadership \u0026amp;amp; Challenger Culture\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Build, lead, and mentor high-performing, performance-driven teams across levels\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Instill a challenger mindset, pushing teams to question platform best practices, test aggressively, and innovate beyond standard approaches\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Act as a player-coach, balancing strategic leadership with hands-on expertise where it matters\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Develop scalable frameworks, playbooks, and training to elevate team performance and consistency\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Operational \u0026amp;amp; Financial Leadership\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Oversee portfolio-level performance, including budget allocation, pacing, and forecasting\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Drive accountability to client KPIs, SLAs, and agency revenue/margin targets\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Partner with executive leadership on resource planning, staffing, and operational efficiency\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Build systems that enable scalable growth without sacrificing performance quality\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Holding Company Integration\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Collaborate across the broader media organization to deliver fully integrated, cross-channel strategies\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Act as a bridge between performance marketing and brand, creative, analytics, and investment teams\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Ensure performance media is fully aligned with brand strategy, creative direction, and broader media planning\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Help position the agency as a modern, performance-first leader within the holding company ecosystem\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong class=\u0026quot;ignore-global-css\u0026quot;\u0026gt;Qualifications -\u0026amp;nbsp;\u0026lt;/strong\u0026gt;To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;8+ years of experience in performance marketing, with leadership roles in an agency environment\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Deep expertise across paid media platforms, analytics, and marketing technology\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Strong track record in new business, client growth, and senior stakeholder management\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Experience operating within or alongside integrated media organizations or holding companies preferred\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Exceptional leadership, strategic thinking, and communication skills\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Total Perks Package\u0026lt;/strong\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;The chance to be a part of a growing company and the next success story\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Amazing opportunities for career development\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Recognition programs\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Employee referral bonus\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Hybrid work schedule; 2 days in the office, 3 days working from home\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Fun and collaborative work environment\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Casual dress code\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Insurance Coverage (medical, dental, vision, life, and disability)\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;401(k) retirement plan, with employer 4% match\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Work/life benefits, including mental health and wellbeing support\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Flexible Time Off Policy\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Paid holidays, including agency \u0026lt;span class=\u0026quot;gmail-ignore-global-css\u0026quot;\u0026gt;soft \u0026lt;/span\u0026gt;closing Christmas Eve-New Year\u0026#39;s Day\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, sans-serif;\u0026quot;\u0026gt;Paid leave options, including sick leave, medical leave for self and family, and parental leave\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\u0026lt;div class=\u0026quot;content-conclusion\u0026quot;\u0026gt;\u0026lt;p\u0026gt;California Residents - Please review our Privacy Notice\u0026amp;nbsp;\u0026lt;a href=\u0026quot;https://s3.amazonaws.com/vsapartners.com-assets/VSAPartnersEmployee+PrivacyNotice2024.pdf\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;h\u0026lt;/a\u0026gt;\u0026lt;a href=\u0026quot;https://drive.google.com/file/d/1ScnONj7xW3Xy3ytStohy1If0HY6iVnLs/view?usp=sharing\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;ere.\u0026amp;nbsp;\u0026lt;/a\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/div\u0026gt;","departments":[{"id":4016166009,"name":"Paid Search and Social","child_ids":[],"parent_id":null}],"offices":[{"id":4015644009,"name":"Portsmouth, NH","location":"Portsmouth, NH","child_ids":[],"parent_id":4015643009}]}],"meta":{"total":8}}