{"absolute_url":"https://careers.airbnb.com/positions/8078406?gh_jid=8078406","data_compliance":[{"type":"gdpr","requires_consent":false,"requires_processing_consent":false,"requires_retention_consent":false,"retention_period":null,"demographic_data_consent_applies":false}],"internal_job_id":3499946,"location":{"name":"China"},"metadata":[{"id":9245691,"name":"Is this job part of ACC?","value":false,"value_type":"yes_no"},{"id":10216612,"name":"Workplace Type","value":"Remote","value_type":"single_select"}],"id":8078406,"updated_at":"2026-07-22T05:22:48-04:00","requisition_id":"ONE","title":"Senior Social Content Operations Manager, China","company_name":"Airbnb","first_published":"2026-07-22T05:22:48-04:00","language":"en","application_deadline":null,"content":"\u0026lt;div class=\u0026quot;content-intro\u0026quot;\u0026gt;\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;font-family: helvetica, arial, sans-serif; font-size: 12pt;\u0026quot;\u0026gt;Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/div\u0026gt;\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;text-decoration: underline;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: underline;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;NO VISA SUPPORT AND RELOCATION SUPPORT\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, helvetica, sans-serif;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;u\u0026gt;Location: Work remotely within China Mainland\u0026lt;/u\u0026gt;\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, helvetica, sans-serif; color: #000000;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;The Difference You Will Make:\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;This role will lead China social initiatives and drive business growth across key local social channels and reports to the Social Lead.\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;The role focuses on building and scaling Airbnb\u0026#39;s social growth capabilities across local video-driven platforms and evolving social ecosystems. S/he will identify platform opportunities, close operational gaps, and develop scalable approaches to strengthen Airbnb\u0026#39;s brand presence, user engagement, and downstream business impact.\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, helvetica, sans-serif; color: #000000;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;A Typical Day:\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Own and drive social growth strategy across \u0026lt;span style=\u0026quot;text-decoration: underline;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;video-driven platforms \u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;and evolving social ecosystems, identifying platform opportunities and operational gaps.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead and execute social operations including content strategy, content production, audience engagement, and platform growth initiatives.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Initiate\u0026lt;span style=\u0026quot;text-decoration: underline;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt; innovative growth pilots\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt; to strengthen downstream consideration and conversion, including social content support for livestreaming and community-based social marketing.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Collaborate closely with cross-functional stakeholders (Growth Ops, Marketing, Comms, Product, etc.) to align social initiatives with broader business priorities and gain cross-functional support.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Partner with global and regional social teams to share insights, advocate for local platform opportunities, and maintain high execution standards.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Stay current with platform trends, user behaviors, and evolving social ecosystem shifts to continuously improve Airbnb\u0026#39;s local platform growth playbook.\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, helvetica, sans-serif; color: #000000;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Your Expertise:\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;text-decoration: underline;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;8+ years\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt; of experience in social operations, platform operations, content marketing, or social growth-related roles.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Strong understanding of \u0026lt;span style=\u0026quot;text-decoration: underline;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;video-driven local platforms such as Douyin, RedNote video, Bilibili, \u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;including platform-native content formats, search and discovery mechanisms, and operational best practices.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Hands-on experience in short-form video content operations, platform growth, or social ecosystem development.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Proven experience managing local agencies and driving projects forward, with solid knowledge of industry best practices.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Strong project management skills with the ability to independently drive complex, cross-functional initiatives end-to-end.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Strong data-driven growth mindset with the ability to identify opportunities and improve performance through data and insights.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Excellent collaboration and stakeholder management skills across internal teams and external partners/agencies.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Comfortable navigating ambiguity and evolving business priorities while maintaining high-quality execution.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Creative, self-motivated, and passionate about social platforms, travel, and evolving consumer behaviors.\u0026lt;/li\u0026gt;\n\u0026lt;li style=\u0026quot;font-weight: bold;\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;text-decoration: underline;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Proficient in English as a working language.\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, helvetica, sans-serif; color: #000000;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Our Commitment To Inclusion \u0026amp;amp; Belonging:\u0026lt;/strong\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;font-family: arial, helvetica, sans-serif; color: #000000;\u0026quot;\u0026gt;Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026amp;nbsp;\u0026lt;/p\u0026gt;","departments":[{"id":1394,"name":"Operations","child_ids":[],"parent_id":73698}],"offices":[{"id":64270,"name":"China","location":null,"child_ids":[66098,66097,66099,66100,66101,66102,304702,23356,23355,23354,1611,23353],"parent_id":17517}],"ai_disclaimer":null,"include_ai_disclaimer":null,"ai_opt_out_request_url":null}